It was a new type of theatrical performance that brought down the house in the heart of times square this week. LG Electronics debuted its new twin wash laundry pair with a larger than life Broadway debut. World-class puppeteers, dancers, acrobats ...even an award-winning Broadway choreographer. We have two sixteen feet tall puppets. One represent Syour Delicates. One represents your regulars. The puppets actually battle here in times square. They fight. The idea is that you know your regulars and your Delicates have never got along before and now with the lg twin wash you can do two loads at the same time. '
The string of performances took over times square all day long and passerbys got a literal 'kick' out of it...especially LG`s 'sidekick' pedestal waster, an industry-first home laundry innovation that can be placed under the LG front-load washer and is specifically designed to wash small, custom-care laundry loads like intimates, Delicates and active wear. David Vanderwaal, Vice President of Marketing for LG Electronics USA. "At LG we see the needs always base back on the consumer, our consumer. Laundry takes a long time. The average US household does eight and a half loads of laundry per week. Giving back time to our consumers is really what lg is all about."
The curtain might have come down on LG Twin Wash`s Broadway debut, but the innovative laundry pair will be available nationwide on December 20. "This is unlike anything I've ever done. It`s really exciting. You can go to
www.LGusa.com/Twinwash for more information on the product and to see footage of the performance from today.