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Everyone has ideas…and many people have ideas about the next big “As Seen On TV” product.  So, who better to talk to than Bill McAlister, the CEO of Top Dog Direct, about how to turn that big idea into big sales…and big money.  In this week’s “Money Monday” segment, Jennifer Lewis-Hall spoke to Bill about some of the recent As Seen on TV hits, and what characteristics are needed for make a successful product.  Bill said there are literally millions of ideas that never see the light of day, and he tells us what HE looks for in a new product.  For more info go to