A native Philadelphian, Matt Alba returns to his roots to report in the city he knows best!

Matt prepared for his career in journalism by earning a degree from Temple University’s Annenberg School of Media and Communications.

Prior to joining PHL17 News, Matt worked at NBC News 2 in Charleston South Carolina, where he covered several award-winning stories. Matt was one of the first reporters on the scene the night of the Mother Emanuel massacre, which left nine African-American parishioners dead inside the basement of their church. Matt extensively covered the controversial shooting death of Walter Scott by a North Charleston Police Officer. During his time in the south, Matt was nominated for a Southeast Emmy for his breaking news coverage during the historic South Carolina floods of 2015.

Matt also enjoyed working at two northern NBC affiliates. As a general assignment reporter for two years at NBC40 in Atlantic City, NJ he covered Hurricane Sandy and other breaking stories, periodically as anchor. While a part of the news team at NBC10 in Philadelphia Matt was a Production Assistant and Assignment Manager.

A lifelong sports enthusiast and athlete, Matt is thrilled to be back in the City of Brotherly Love covering his hometown teams. Let’s go birds!

Matt invites story ideas, and volunteer opportunities to his social media pages.
Don’t hesitate to say “Hi” if you see Matt around town as he makes Fairmount his new home.

Recent Articles
  • South Philadelphia String Band to honor Chinese culture with 2017 Mummers theme

    Philadelphia, PA – The South Philadelphia String Band has chosen “Awaken the Dragon” as their theme for the 2017 Sugarhouse Casino Mummers Parade. Last year, the South Philadelphia String Band took home the 1st place trophy in the 2016 Sugarhouse Casino Mummers Day Parade with their Mexican theme of “Dia De Los Muertos.” Jay Nestor is the Co-theme Chairman of the SPSB and told PHL17, throughout the year, Mummers within their organization engaged with leaders of the Chinese community to […]

  • Hershey’s Christmas Candylane unveils 4 million lights for PHL17

  • City officials want to get homeless off the streets during “Code Blue”

    PHILADELPHIA – Philadelphia’s Office of Homeless Services has declared the second Code Blue of the winter season effective today at 6:00 pm through Wednesday, December 21st at 6:00 am in an effort to prevent weather related deaths among people experiencing homelessness during dangerously cold temperatures. Homeless Services issues a Code Blue emergency warning when the National Weather Service predicts wind chill temperatures of 20 degrees Fahrenheit or below, or precipitation with temperatures below 32 degrees Fahrenheit. During a Code Blue, the city’s homeless outreach […]

  • Temple University football coach leaves for Baylor right before bowl game

    Philadelphia, PA  —  With news that Temple University’s football coach, Matt Rhule, would be leaving for Baylor University just a few weeks before their bowl game, Temple students hung their heads on campus Wednesday morning. Many students said they were upset the young coach would leave with just a bowl game left to play this season. In four seasons with the Temple Owls, Rhule was able to lead his squad to back-to-back 10-win seasons and an American Athletic Conference Championship. […]

  • Christmas Village opens at Phila. City Hall

    Philadelphia, PA –  Christmas Village in Philadelphia presented by NRG announces it will return to Philadelphia for the 2016 holiday season at an exciting new location. Philadelphia’s largest holiday attraction will this year transform Philadelphia’s City Hall (1400 JFK Blvd.) into a traditional, open-air German Christmas Market, open daily between Thanksgiving, Thursday, November 24, 2016 and Christmas Eve, Saturday, December 24, 2016. For the second time, Christmas Village in Philadelphia will open early for a special preview on Saturday, November 19 and Sunday, November 20, 2016.  Christmas Village will light up the City Hall Courtyard and Northern Apron with holiday sights and sounds featuring thousands […]

  • ‘Jurassic World’ actor visits new exhibit at The Franklin Institute

    Philadelphia, PA —  Over the Thanksgiving weekend, The Franklin Institute unveiled Jurassic World: The Exhibition to over 20,000 guests. Exhibition organizers say it was the most successful exhibit opening in the museum’s 192-year history. 15-year-old Ty Simpkins is one of the stars of the blockbuster hit film, Jurassic World, and on Wednesday he spoke with PHL17’s Matt Alba about the new exhibit. Based on one of the biggest blockbusters in cinema history, the Exhibition immerses audiences of all ages in […]

  • Camp Out for Hunger and Eagles kick off in South Philly

    Philadelphia, PA —  Hundreds of people packed into Preston and Steve’s broadcast tent Monday morning in the parking lot of Xfinity Live, gearing up for the Monday Night Football game against the Green Bay Packers, and also in an effort to fight hunger. The Eagles are 1 and 5 on the road this season, but luckily for birds’ fans, at home, they’re undefeated. The eagles host a mediocre Packers defense which has allowed opponents to score more than 30 points […]

  • 9 homes destroyed in six-alarm fire in Trenton; Dozens evacuated

    TRENTON, NJ —  Strong winds whipped a fast moving fire down an entire city block Monday morning, as firefighters in Trenton battled a six-alarm blaze. Officials declared the fire under control just after 7:00 a.m., but not before nine homes were damaged and two victims were sent to the hospital.  A Trenton firefighter was also treated for injuries. The fire was first reported after 3:00 a.m. on the unit block of Weinberg Place.  Authorities say four homes were engulfed by […]

  • Phillies home run balls turn into trees with the help of the Penn. Horticulture Society

    PHILADELPHIA, PA  —  For each home run hit by a Phillies player, a tree is planted in locations such as parks, urban neighborhoods, and watershed areas.  Wednesday morning, the Phillie Phanatic helped unload hundreds of trees from a truck in the Navy Yard. The trees will be planted as part of the “Phillies Home Runs for Trees” campaign. Since the Home Runs for Trees program presented by Philadelphia Gas Works began five years ago, over 700 trees – tagged with […]

  • MAKE YOUR BODY GREAT AGAIN…around the holidays

    PHILADELPHIA, PA – How do I lose weight during the holidays? Us reporters at PHL17 Morning News don’t really know the answer to that, so we asked the experts. PHL17 reporter, Matt Alba, is on a journey to lose weight, during the most wonderful time of the year. ♪ ♫ ♬ It may seem like a daunting task, but with the help of a local crossfit gym and an online nutritionist, his journey began this week.  Matt wants to avoid the […]

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