A native Philadelphian, Matt Alba returns to his roots to report in the city he knows best!

Matt prepared for his career in journalism by earning a degree from Temple University’s Klein College of Media and Communication.

Prior to joining PHL17 News, Matt worked for WCBD, NBC News 2 in Charleston, South Carolina, where he covered several award-winning stories. Matt was one of the first reporters on the scene the night of the Mother Emanuel massacre, which left nine African-American parishioners dead inside the basement of their church. Matt extensively covered the controversial shooting death of Walter Scott by a North Charleston Police Officer. During his time in the south, Matt was nominated for a Southeast Emmy for his breaking news coverage during the historic South Carolina floods of 2015.

Matt also enjoyed working at two northern NBC affiliates. As a general assignment reporter for two years at WMGM, NBC40 in Atlantic City, NJ, he covered Hurricane Sandy and other breaking stories, periodically as anchor. While part of the news team at NBC10 in Philadelphia, Matt was a Production Assistant and Assignment Manager.

A lifelong sports enthusiast and athlete, Matt is thrilled to be back in the City of Brotherly Love covering his hometown teams. Let’s go birds!

Matt invites story ideas, and volunteer opportunities to his social media pages.
Don’t hesitate to say “Hi” if you see Matt around town as he makes Fairmount his new home.


Recent Articles
  • Therapy Dogs Help Cancer Patients at Penn Presbyterian Medical Center

      PHILADELPHIA, PA – With October being Breast Cancer Awareness Month, on Tuesday, therapy dogs were brought into the cancer unit at Penn Presbyterian Medical Center in West Philadelphia to spend time with patients. Sporting pink scarves, some of the dogs are traveling all over the country for breast cancer awareness month, thanks to a donation from Megabus. Isaac Hickey is a golden retriever who spends his days helping patients at Penn Presbyterian. Isaac and the team at Penn teamed […]

  • New Topgolf Opens in South Jersey

    MT. LAUREL, NJ – After a year of construction in Mount Laurel, Topgolf is finally open! This isn’t your traditional driving range, considering players score points by hitting balls, assigned using microchip technology, into any target. The more accurate your shot and the farther the distance, the more points you earn. The state-of-the-art, three-tiered driving range features 102 climate controlled hitting bays, an impressive bar & restaurant, pool tables, shuffle board, and space for private events. To rent a hitting […]

  • St. Mary Magdalen honored as National Blue Ribbon School of Excellence

    MEDIA, PA – Saint Mary Magdalen School (SMM), in Delaware County educates children in grade Pre-K through 8 and is marking its 53rd year as a parish elementary school during the 2018-2019 academic year. This year, US Secretary of Education Betsy Devos named SMM a 2018 National Blue Ribbon School of Excellence. On Friday, they held a pep rally to celebrate, dropping 1,000 balloons on the students. They also formed a giant blue ribbon outside the school and ate blue water […]

  • Someone Pulled the Viking Statue near Boathouse Row into the River

    PHILADELPHIA, PA – The statue of Viking explorer ThorFinn Karlsefni was toppled and send plunging into the Schuylkill River sometime overnight. On Tuesday morning, runners, bikers and rowers said they were shocked to learn that the statue had been pushed, or pulled, off its pedestal. One year ago, the same statue was vandalized with anti-Nazi language and the anarchy symbol. A few days after the spray paint was removed, the statue was the site of a white supremacist march and counter-protest. […]

  • Eagles Fall to 2-2 After Heartbreaking Loss to Titans

    PHILADELPHIA, PA – The Philadelphia Eagles managed to blow a substantial lead in a heartbreaking loss to the Titans Sunday, dropping their record to 2-2 on the season. At one point in the 3rd quarter, the Eagles led 17 to 3; but with sloppy defensive play and an overtime field goal, rather than a touchdown, Marcus Mariota and the Titans were able to slay the struggling Eagles 26-23. The Eagles defense gave up three fourth-down conversions on the Titans game […]

  • “Women for Sobriety” Always Support Other Women, But Now, They Need Your Help

    QUAKERTOWN, PA – The staff at the “Women for Sobriety” headquarters in Quakertown PA are in need of assistance with winter approaching.  The women who work there, answering phones and dispensing literature do so in a building that is falling apart.  The most urgent need as the winter approaches is a furnace. Did you know that this year alone, 200,000 women will die as a result of alcohol and drug abuse and that 4 million women are in need of addiction assistance?  And […]

  • High School Football Players Run the “Philly Special” in Homecoming Game

    PHILADELPHIA, PA – During their homecoming game last weekend, football players from La Salle College High School successfully ran the “Philly Special.” It’s been over seven and a half months since the Philadelphia Eagles famously ran the now iconic play in Super Bowl LII, and we’re still talking about it almost every day. But until now, the Eagles were the only Philly team to have run the play, that we know of. That changed last weekend when the guys at […]

  • Animals Rescued from Florence Floods Need Help in Horsham

    HORSHAM, PA – Employees at the Horsham Veterinary Hospital made three trips to North Carolina last week to rescue animals who needed help in the wake of Hurricane Florence. They are now looking for your help in adopting or fostering some of the impacted animals. Amy Myers is the practice manager at the Horsham Veterinary Hospital and also the President of Wags Rescue and Referral. She says the rescue organization regularly brings shelter dogs and cats from the south to Pennsylvania…but […]

  • Stock’s Bakery – Famous Pound Cake Wins PHL17 Top Spot!

    PORT RICHMOND, PA – The people have spoken, and Stock’s Bakery has been voted PHL17’s Top Spot for Local Bakery. We sent PHL17’s Matt Alba down to the Port Richmond bakery to find out why it’s such a crowd favorite! Kristine Stock DeCarles told us her great grandfather, Josef Stock, founded the bakery…but it was her grandfather, Frank Stock, who perfected the pound cake in the 1920s. Stock’s has been making cakes in same building at 2614 E. Lehigh Ave since […]

  • Pediatric Cancer Patients Drawn as Superheroes, Alongside Philadelphia Union Soccer-Playing Sidekicks

    PHILADELPHIA, PA – Earlier this year, pediatric cancer patients met with Philadelphia Union players to design themselves as superheroes on a comic book. Over the past few months, professional artists made their drawings a reality. PHL17 was there as the comic books were unveiled to both the players and the young cancer patients. A child’s fight against cancer is a battle no parent ever wants to witness. But Justin Buno says his 6-year-old son, Mickey, has fought cancer since the age […]