A native Philadelphian, Matt Alba returns to his roots to report in the city he knows best!

Matt prepared for his career in journalism by earning a degree from Temple University’s Klein College of Media and Communication.

Prior to joining PHL17 News, Matt worked for WCBD, NBC News 2 in Charleston, South Carolina, where he covered several award-winning stories. Matt was one of the first reporters on the scene the night of the Mother Emanuel massacre, which left nine African-American parishioners dead inside the basement of their church. Matt extensively covered the controversial shooting death of Walter Scott by a North Charleston Police Officer. During his time in the south, Matt was nominated for a Southeast Emmy for his breaking news coverage during the historic South Carolina floods of 2015.

Matt also enjoyed working at two northern NBC affiliates. As a general assignment reporter for two years at WMGM, NBC40 in Atlantic City, NJ, he covered Hurricane Sandy and other breaking stories, periodically as anchor. While part of the news team at NBC10 in Philadelphia, Matt was a Production Assistant and Assignment Manager.

A lifelong sports enthusiast and athlete, Matt is thrilled to be back in the City of Brotherly Love covering his hometown teams. Let’s go birds!

Matt invites story ideas, and volunteer opportunities to his social media pages.
Don’t hesitate to say “Hi” if you see Matt around town as he makes Fairmount his new home.

Recent Articles
  • Bredenbeck’s Bakery Designs Amazing Gingerbread House for PHL17 Morning News

    PHILADELPHIA, PA – Some of the amazing bakers from Bredenbeck’s Bakery in Chestnut Hill joined us on PHL17 Morning News to share some of their holiday creations. Bredenbeck’s offers 25 different classes to teach people how to bake, including BYOB nighttime classes. Decorate your own gingerbread house at Bredenbeck’s Bakery! Call them at (215) 247 – 7374 to reserve your spot now!  

  • Tips on Co-parenting During the Holidays

    PHILADELPHIA, PA – Author of Intermission: How Fervor, Friendships and Faith Took Me to the Second ACT, Mindie Barnett, shared some co-parenting tips that can work during the holidays with anchor Nick Foley of PHL17 Morning News.   About the book: After finding the courage to leave her perfect-on-paper marriage, Mindie Barnett shifted the spotlight to herself. An expert at helping her clients pivot and put their best foot forward, it was now time to focus on her own second act. […]

  • Monster Jam Returns to New Jersey Nov. 1 through Dec. 2

    TRENTON, NJ – Monster Jam returns to Trenton this weekend at the Cure Insurance Arena! On Friday, PHL17’s Matt Alba had a chance to talk with Gravedigger driver, Tyler Menninga, and El Toro Loco driver, Kayla Blood. Here’s a look inside the monster truck of infamous @MonsterJam driver #GraveDigger! This bad boy has 66 inch wheels and costs about $300,000! @phl17 #MonsterJam #Trenton pic.twitter.com/4DiLAyqXSu — Matt Alba (@mattalbaPHL17) November 30, 2018 Getting ready to watch #GraveDigger driver Tyler Menninga tear […]

  • Six Flags Great Adventure “Holiday in the Park” Opens with New Attractions

    JACKSON, NJ – Holiday in the Park is back for select days from November 17 – January 1 at Six Flags Great Adventure. It’s the most magical time of the year filled with enchanting experiences that will help create those special family fun outings again and again. Their breathtaking winter wonderland features a variety of delightful and interactive activities to help capture the holiday spirit. PHL17’s Matt Alba was invited to the park to have some fun with the staff! You gotta check out the “Cirque […]

  • #CyberMonday: PHL17’s Matt Alba goes Behind the Scenes at Amazon Shipping Facility

    ROBBINSVILLE, NJ – Today, millions of packages will be leaving Amazon Fulfillment Centers around the world. Last yer on Cyber Monday,  Amazon shipped over 83 million items worldwide – which is 961 items per second. This year, they expect to ship about 1 million goods  out of their Robbinsville, New Jersey fulfillment center. PHL17’s Matt Alba got a behind-the-scenes look at the Robbinsville center, which is one of more than 25 Amazon Robotics fulfillment centers across the globe. The Robbinsville fulfillment […]

  • Cacia’s Bakery Cooks Over 100 Thanksgiving Turkeys as part of Annual Tradition

    SOUTH PHILADELPHIA, PA – Cacia’s Bakery has been cooking Thanksgiving turkeys on Ritner Street since the 1950s! Sam Cacia is the owner of the South Philly landmark and says his grandfather bought the bakery in 1953. It wasn’t long after opening that he decided to help out his neighbors and free up some oven space on Thanksgiving, and offered to cook their turkeys. Now, over 60 years later people come from all over the tri-state area to have their turkeys […]

  • Toyota to Replace Hero Nurse’s Charred Truck

    CALIFORNIA – An incredible photo out of California shows the truck of a hero nurse named Allyn Pierce. During the intense wildfires, he drove his truck through the flames to get to the hospital so he could help those in need.  You can see the flames burnt the outside of his truck. Toyota saw the story and will be giving him a brand new truck. Reports say Pierce repeatedly drove straight through the Camp Fire in Paradise, Calif., risking his […]

  • City Hall’s German Christmas Village Expands with New Vendors for 2018

    PHILADELPHIA, PA – Running from Thanksgiving (11/22/18) through Christmas Eve (12/24/18), Christmas Village in Philadelphia will once again bring the charm of an authentic German Christmas market to Center City Philadelphia. It will be officially opened by the original Christkind from Nuremberg/ Germany on Sunday, 11/25/18. The Made in Philadelphia Holiday Market, which is currently open at Dilworth Park, transforms the space around City Hall into a winter wonderland. More than 40 local artisans, designers, crafters and confectionaries will offer unique selections […]

  • Measure the Strength of Your Punches at Philly’s Newest Boxing Gym

    PHILADELPHIA, PA – Boxing will always be somewhat synonymous with the city of Philadelphia because of our beloved, fictional fighter, Rocky Balboa…but a new breed of “Italian Stallions” are currently being bred at 21st and Market. PHL17’s Matt Alba tried a boxing class at the brand-new Title Boxing Club in Center City. The punching bags at Philly’s first Title Boxing Club measure the strength of each punch thrown during your 60-minute workout. The gym’s owner, Jim Walsh, says their signature workout […]

  • The Iconic Bourse Reopens Food Hall after $40 million in Renovations

    PHILADELPHIA, PA – After two years and and $40 million in renovations, the iconic Bourse building will finally cut the ribbon on their brand new Food Hall Thursday morning. Immediately following the ceremony, the Food Hall will officially open (9:15 am) and the first 100 people to visit for breakfast, lunch (12 pm), and dinner (5 pm) will receive gifts such as “Taste of The Bourse” gift bags, gift cards, treats from vendors, and more. The Bourse Bonanza continues on […]