Budweiser is Reimagining Ads of the Past to Celebrate International Women’s Day

In honor of International Women’s Day, Budweiser is reimagining it’s ads of the past.

Bud selected ads from the ‘50s and ‘60s, and with the help of female artists and HASHTAG SeeHer, the ads were reimagined to portray women in more balanced and empowered roles. The ads are part of Bud’s new partnership with #SeeHer to help improve the accurate portrayals of women in advertising.

Each of the ads speak to a theme that directly addresses the issues in past ads: independence, equality, and female friendship. This morning, the side-by-side ads were featured in The New York Times, Los Angeles Times and The Chicago Tribune. Today, only Sixty-One percent of ads portray women positively.

The Association of National Advertisers launched the HASHTAG SeeHer campaign in June 2016 - with the mission to increase the accurate portrayal of women in media by 20% by 2020, the 100th anniversary of women winning the right to vote.

To learn see more about the reimagined ads, visit @BudweiserUSA on Instagram and Twitter.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Notice: you are using an outdated browser. Microsoft does not recommend using IE as your default browser. Some features on this website, like video and images, might not work properly. For the best experience, please upgrade your browser.