The fashion community has come together to support the President's and First Lady's initiative to help the 62 million young girls around the globe who lack an education.
"We're at the Lands' End pop-up shop here on Fifth Avenue and we're having a celebration for Lands' End for the Let Girls Learn cause."
Let Girls Learn is a government-wide initiative in collaboration with the Peace Corps.
"We want to see the number of girls who are in school and staying in school rise. We want to see the ability for them to change the trajectory of their families' lives increase."
"Our episode began with and introduction by Mrs. Obama."
"Congratulations on being chosen to compete on Project Runway Junior.
"She introduced the backpack challenge."
The winner of that challenge, 15-year-old Katie from California, got the once in a lifetime opportunity to create this backpack with the folks from Lands' End. Inspired by a global mosaic of the world map, it's called the global classmate and it's now being sold on Landsend.com.
"You know I love giving back to the world. That's something that's really important to me. I made up this print and the idea behind it is that there are different countries and continents mixing and that represents people helping people you know cultures mixing, races mixing."
"My mission is to evolve this company into a meaningful, global lifestyle brand and this was the perfect match between a meaningful initiative and the location."
"For a retailer to step up and accept this cause and lead it...it's touching, it's wonderful, it fills my heart and grateful to Lands' End for being a trailblazer and making such a profound mark."
You can help too. Visit landsend.com/letgirlslearn to see how.