Matt Alba Pic for Web

A native Philadelphian, Matt Alba returns to his roots to report in the city he knows best!
Matt prepared for his career in journalism by earning a degree from Temple University’s Annenberg School of Media and Communications.
Prior to joining PHL17 News, Matt worked at NBC News 2 in Charleston South Carolina, where he covered several award-winning stories. Matt was one of the first reporters on the scene the night of the Mother Emanuel massacre, which left nine African-American parishioners dead inside the basement of their church. Matt extensively covered the controversial shooting death of Walter Scott by a North Charleston Police Officer. During his time in the south, Matt was nominated for a Southeast Emmy for his breaking news coverage during the historic South Carolina floods of 2015.
Matt also enjoyed working at two northern NBC affiliates. As a general assignment reporter for two years at NBC40 in Atlantic City, NJ he covered Hurricane Sandy and other breaking stories, periodically as anchor. While a part of the news team at NBC10 in Philadelphia Matt was a Production Assistant and Assignment Manager.
A lifelong sports enthusiast and athlete, Matt is thrilled to be back in the City of Brotherly Love covering his hometown teams. Let’s go birds!
Matt invites story ideas, and volunteer opportunities to his social media pages.
Don’t hesitate to say “Hi” if you see Matt around town as he makes Fairmount his new home


Recent Articles
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    Philly cyclists want better snow removal for bike lanes

    PHILADELPHIA, PA – With more snow on the way, cyclists in the Old City section of Philadelphia say they want better snow removal options for their thin commuting lanes. John Boyle is the research director for the Bicycle Coalition of Greater Philadelphia and explained how the 5th Street Tunnel’s plastic barriers were removed so plow trucks could clear the tunnel; thus creating a more dangerous ride for cyclists. Boyle explained how plowed snow eventually ends up in the bike lane, […]

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    Sugary drink tax already funding preschoolers in Philadelphia

    PHILADELPHIA, PA – This current school year, money generated from the Philadelphia beverage tax is already allowing close to 2,000 additional preschoolers to attend a tuition free school. Philadelphia’s expanded Pre-K program began Wednesday at close to 100 schools in the city. Betty Burke-Howell’s 3-year-old daughter, Khloe, is now enrolled at Casa Del Carmen in North Philadelphia, which is one of the schools with a newly expanded quality Pre-K. Burke-Howell explained, “This is her first time in preschool. She loves […]

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    St. Joe’s student with rare condition inspires Mummers

    Philadelphia, PA – In this year’s 2017 Sugarhouse Casino Mummers Parade, the Bryson New Year’s Brigade will be wearing brains on their t-shirts.   It’s to raise awareness about a rare brain condition which has plagued a young St. Joe’s University baseball star named Joey Gorman who has persevered through two brain surgeries, a cyst in his spinal cord, and five other life threatening surgeries…all to get back on the baseball diamond. Gorman was lifting weights his freshman year at St. […]

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    South Philadelphia String Band to honor Chinese culture with 2017 Mummers theme

    Philadelphia, PA – The South Philadelphia String Band has chosen “Awaken the Dragon” as their theme for the 2017 Sugarhouse Casino Mummers Parade. Last year, the South Philadelphia String Band took home the 1st place trophy in the 2016 Sugarhouse Casino Mummers Day Parade with their Mexican theme of “Dia De Los Muertos.” Jay Nestor is the Co-theme Chairman of the SPSB and told PHL17, throughout the year, Mummers within their organization engaged with leaders of the Chinese community to […]

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    Hershey’s Christmas Candylane unveils 4 million lights for PHL17

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    City officials want to get homeless off the streets during “Code Blue”

    PHILADELPHIA – Philadelphia’s Office of Homeless Services has declared the second Code Blue of the winter season effective today at 6:00 pm through Wednesday, December 21st at 6:00 am in an effort to prevent weather related deaths among people experiencing homelessness during dangerously cold temperatures. Homeless Services issues a Code Blue emergency warning when the National Weather Service predicts wind chill temperatures of 20 degrees Fahrenheit or below, or precipitation with temperatures below 32 degrees Fahrenheit. During a Code Blue, the city’s homeless outreach […]

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    Temple University football coach leaves for Baylor right before bowl game

    Philadelphia, PA  —  With news that Temple University’s football coach, Matt Rhule, would be leaving for Baylor University just a few weeks before their bowl game, Temple students hung their heads on campus Wednesday morning. Many students said they were upset the young coach would leave with just a bowl game left to play this season. In four seasons with the Temple Owls, Rhule was able to lead his squad to back-to-back 10-win seasons and an American Athletic Conference Championship. […]

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    Christmas Village opens at Phila. City Hall

    Philadelphia, PA –  Christmas Village in Philadelphia presented by NRG announces it will return to Philadelphia for the 2016 holiday season at an exciting new location. Philadelphia’s largest holiday attraction will this year transform Philadelphia’s City Hall (1400 JFK Blvd.) into a traditional, open-air German Christmas Market, open daily between Thanksgiving, Thursday, November 24, 2016 and Christmas Eve, Saturday, December 24, 2016. For the second time, Christmas Village in Philadelphia will open early for a special preview on Saturday, November 19 and Sunday, November 20, 2016.  Christmas Village will light up the City Hall Courtyard and Northern Apron with holiday sights and sounds featuring thousands […]

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    ‘Jurassic World’ actor visits new exhibit at The Franklin Institute

    Philadelphia, PA —  Over the Thanksgiving weekend, The Franklin Institute unveiled Jurassic World: The Exhibition to over 20,000 guests. Exhibition organizers say it was the most successful exhibit opening in the museum’s 192-year history. 15-year-old Ty Simpkins is one of the stars of the blockbuster hit film, Jurassic World, and on Wednesday he spoke with PHL17’s Matt Alba about the new exhibit. Based on one of the biggest blockbusters in cinema history, the Exhibition immerses audiences of all ages in […]

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    Camp Out for Hunger and Eagles kick off in South Philly

    Philadelphia, PA —  Hundreds of people packed into Preston and Steve’s broadcast tent Monday morning in the parking lot of Xfinity Live, gearing up for the Monday Night Football game against the Green Bay Packers, and also in an effort to fight hunger. The Eagles are 1 and 5 on the road this season, but luckily for birds’ fans, at home, they’re undefeated. The eagles host a mediocre Packers defense which has allowed opponents to score more than 30 points […]