Healthier Smiles Project with Actor Rob Lowe

Actor Rob Lowe and his famous smile join Crest to launch the Crest Healthier Smiles Project in New York City.

A dad of two boys, the son of a school teacher, and a Crest user for years, Lowe says he was happy to participate.

"If I have a lot of love scenes, I'm brushing all day long. I'm really proud to be a Crest Ambassador and help them launch the Crest Healthier Smiles Project. I just finished raising two boys, raising two men, and I know, I know how important oral care is and really, more than anything, I was shocked with the numbers. Academics were a huge, important part of raising my kids, and kids with poor oral health are three times more likely to miss school and that's not okay."

Crest is donating hundreds of thousands tubes of toothpaste to Feeding America's school pantry program, throughout the school year, beginning this month. How can you get involved?

"Just take a picture of your smile, a selfie, and upload it to Facebook, Twitter, Instagram with the hashtag healthier smiles project. And for every photo uploaded by October 31st, Crest is going to donate five tubes of toothpaste to Feeding America. Visit and learn everything else you need to know."

A recent empty nester, he also shed light on what it has done for his marriage for more than 25 years.

"What's great about it is that I look over at my wife, just the two of us now, and I'm like, 'I remember you, I really liked you. We used to like the same music and we used to go out together. You're great.' And because 20 years, it becomes all about them, and now it is starting to be all about us, like it was in the beginning. It's great."

And finally, his secrets for being so fit and fab.

"It is about your spirit more than anything at the end of the day. It is about being interested, connected, non judgmental, enthusiastic, ambitious, holding onto that is way more important than maintaining a thirty four inch waist."