Not only did The Color Run come to Philadelphia on Sunday, it set a record for attendance in the process. With over 23,000 runners participating in this race event, Philadelphia is now the biggest Color Run on record.
Naturally, in the city of brotherly love the The Color Run began in front of The Philadelphia Museum of Art and followed a 5 kilometer course. What makes The Color Run series stand apart from most other runs is that it’s not a race about time or beating your competitor… it’s a race devoted simply to having a good time. So if you are looking for a race that’s more about having fun than getting it done, this one’s for you!
“There is so much reward with The Color Run,” said Color Run Public Relations Coordinator Jackson Cozzens. “Not only do people get the satisfaction of finishing a 5k but it is also satisfying that they had fun doing it!”
Color Runners began the race wearing bright white clothing. The runners of all shapes, sizes and ability then begin a leisurely paced “run” of 5 kilometers. At each kilometer a different color of powder filled the air and covered the participants as they ran through. The runners decided how much of a certain color they would like, by what part of the obstacle they run through and the pace they ran through it. When the race ended runners in groups of a few hundred released individual color packets into the air in front of a stage complete with sound system and dance music.
As if a public display of super happiness were not enough in and of itself, Color Run partnered with one of the most interesting charities in the city. For the Philadelphia event, The Color Run partnered with Back on My Feet, a nonprofit organization that is dedicated to creating independence and self-sufficiency within the homeless and other under served populations by engaging them in running.
From Philadelphia, the Color Run will move on to 30 other cities around the country and demand is great for these events. The event first held in Tempe, AZ has seen an expansion from 18 cities to 44 cities, with Philadelphia the largest to date in terms of participants.
“The demand has been crazy and exciting,” said Color Run founder Travis Snyder. “Everyday hundreds of people make requests on our Facebook page for us to bring the event to their favorite city. We’re excited to answer the call!”
The Color Run Archives: